Operation Mindshift held its first conversation in Houston on March 28th, 2007.  Fifteen participants from nine industry leaders sat to discuss future challenges and opportunities.  Two directions surfaced; to focus on several current reforms or examine the larger model.  We felt there was more to gain examining the foundations of our industry in order to spur transformation aligned with emerging 21st Century models.  Operation Mindshift will articulate the common framework emerging from several industry efforts; technology, process, sustainability, new standards and global integration.  We will use this framework to develop an evidence based business case for adopting and adapting to a new model. 
Six organizing topics surfaced that provide a framework for changing our industry.  Participants chose to lead topics we're calling "communities of thought."  Each community of thought will have a Thought Leader along with contributors. 
 
Preliminary findings will be shared at the June 10th forum in Chicago.
 
To read the feedback from the participants click here.
 
  Integrated Platform - Provides the umbrella topic describing the fundamental shift in demand, process, technology, culture and and philosophy. 
 
Integrated Business Case - Developing a new and SIMPLE value model is key to realigning the economic incentives within the value network.  This realignment will deal with collaboration models, contracts, risk, new value propositions and bottom line economic performance.
 
 Integrated Design/BIM - Global practice and global initiatives will inform and accelerate our efforts.
 
 Integrated Delivery - Provides must be shaped to reinforce innovation and cultivate change. 
 
 Pre-assembled Construction – Transformation requires the skills to deconstruct the past and current in order to set those aside (unlearn). It requires the skills to understand reinforcing cultural traits that perpetuate the past. It requires a deep assessment of the internal culture, tangible and intangible reward systems, corporate values and leadership support and modeling. It requires a clear image of the desired state, a realistic expectation of the timeline for transformation, committed resources, external models and mentors to guide the process and an accurate and frequent feedback system. 
 
 mindshift Scorecard – In order for a new model to gain traction we’ll need to synthesize the findings into a simple, memorable and portable narrative. The current model is governed by a “myth” (unspoken expectations) structure. The new model will need an equally compelling “myth” and narrative to compete.  In addition we will develop scenarios of possible futures to provide roadmaps for change.  

Integrated Green


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